The Psychology Behind Mobile Purse FosteringRewards and rewards such as price cuts, cashback and loyalty points can be effective motivators for mobile budget adoption. Nonetheless, the precise variables that drive mobile budget adoption are still a secret.Utilizing the stimulus-organism-response (S-O-R) concept as an academic basis, this study anal

The Psychology Behind Mobile Purse FosteringMotivations and incentives such as discounts, cashback and commitment factors can be effective incentives for mobile pocketbook fostering. However, the exact factors that drive mobile wallet adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis, th